Basics Graphic Design: Design Research by Neil Leonard read online book MOBI, DOC, EPUB
9782940411740 2940411743 "Design Research" shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief., A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution will be. It is essential for all design projects to be approached with carefully researched, in-depth knowledge and this knowledge-gathering process should both inform and go hand in hand with any other design work; one should constantly inform and aid the development of the other. By carefully looking at the various research methods available to the student, Basics Graphic Design 02: Design Solutions encourages the reader to interact and work with the demographic they are designing for. Beyond the basic research methods such as data gathering through interactions with your subject in terms of observing and questioning, the book looks at how this information can be analysed, synthesised and developed. The reader will also learn how best to test and prove decisions and design work, resulting in well-rounded solutions that are informed, purposeful, innovative and aesthetically fitting for the brief., Basics Graphic Design 02: Design Research will guide the reader through how to make the best use of research, in order to inform and enrich their design work. Through introducing key terminology, examining the importance of context, introducing specific research techniques and looking at how to analyze, interpret and present you research findings, the book gives the readers the tools they need to work towards innovative design solutions.The book's emphasis is on using research to help graphic designers to produce unique designs that perfectly fit the client's brief and reach their intended audience., Basics Graphic Design 02: Design Solutions will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. By identifying key terms and processes, this book will highlight good practice and direct the reader through early phases of observation, analysis and evaluation., Basics Graphic Design: Design Solutionsguides the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. Throughout the book, Neil Leonard and Gavin Ambrose highlight good practice and direct students and beginning practitioners through the key processes of observation, analysis and evaluation. These techniques are crucial in helping graphic designers to produce unique designs that perfectly fit the client's brief and reach their audience., Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions. Design Researchis a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Studio interviews with Emily Hale, Andrew Hussey, Brian Rea, Jane Trustram, Underwareand Tanner Christensen, and contributions from Webb and Webb, Planning Unit, StudioKxxand Fuse Collective. Illustrated throughout with research-led design examples, spanning poster design, packaging, typography and signage. Gives readers the opportunity to further explore different research methods and techniques through briefs and recommended reading lists., Leonard and Ambrose guide readers through the early stages of a design project, highlighting research techniques that enable innovative solutions to help clients reach their goals.
9782940411740 2940411743 "Design Research" shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief., A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution will be. It is essential for all design projects to be approached with carefully researched, in-depth knowledge and this knowledge-gathering process should both inform and go hand in hand with any other design work; one should constantly inform and aid the development of the other. By carefully looking at the various research methods available to the student, Basics Graphic Design 02: Design Solutions encourages the reader to interact and work with the demographic they are designing for. Beyond the basic research methods such as data gathering through interactions with your subject in terms of observing and questioning, the book looks at how this information can be analysed, synthesised and developed. The reader will also learn how best to test and prove decisions and design work, resulting in well-rounded solutions that are informed, purposeful, innovative and aesthetically fitting for the brief., Basics Graphic Design 02: Design Research will guide the reader through how to make the best use of research, in order to inform and enrich their design work. Through introducing key terminology, examining the importance of context, introducing specific research techniques and looking at how to analyze, interpret and present you research findings, the book gives the readers the tools they need to work towards innovative design solutions.The book's emphasis is on using research to help graphic designers to produce unique designs that perfectly fit the client's brief and reach their intended audience., Basics Graphic Design 02: Design Solutions will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. By identifying key terms and processes, this book will highlight good practice and direct the reader through early phases of observation, analysis and evaluation., Basics Graphic Design: Design Solutionsguides the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. Throughout the book, Neil Leonard and Gavin Ambrose highlight good practice and direct students and beginning practitioners through the key processes of observation, analysis and evaluation. These techniques are crucial in helping graphic designers to produce unique designs that perfectly fit the client's brief and reach their audience., Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions. Design Researchis a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Studio interviews with Emily Hale, Andrew Hussey, Brian Rea, Jane Trustram, Underwareand Tanner Christensen, and contributions from Webb and Webb, Planning Unit, StudioKxxand Fuse Collective. Illustrated throughout with research-led design examples, spanning poster design, packaging, typography and signage. Gives readers the opportunity to further explore different research methods and techniques through briefs and recommended reading lists., Leonard and Ambrose guide readers through the early stages of a design project, highlighting research techniques that enable innovative solutions to help clients reach their goals.